This study examined the role of Mass Media in women’s sport from expert’s viewpoint. This study is descriptive - scaling which conducted in field study. Among the experts, 100 experts in media, 100 experts in sport and 100 national and international women athletes were selected as samples of this study. Data was collected by selfadministered questionnaire. The questionnaire is included of 21 questions that measure the role of Mass Media in five variables of sport (four questions), improvement of performance (six questions), management and planning (four questions), financial resources (four questions) news resources (three questions), in current and desired situation. Chronbach’s alpha coefficient is utilized to examine the reliability of current situation0.9729 and desired situation 0.9723. Data analyzed at meaningful level of P≤0.05 using Kolmorgrov-Smirnov, Kruskal Wallis, U Mann Withney and Wilcoxton. Results from subjects' viewpoint showed that Mass Media in current situation play a little and so little role in all variables. While, in desired situation, it can play an important role in women’s sport. Also results showed a meaningful difference between subject’s viewpoint about desirable role of Mass Media in current and desired situation in women’s sport. Difference between current and desired situation in all variables showed that Mass Media has high potential role in women's sport, but for some reasons, they don’t do it properly. So, the proper use of Mass Media is essential for women’s sport improvement.
