The purpose of this study was to evaluate the role of 90 TV program from the perspective of the Isfahan people. The population of this study is Isfahan people according to Morgan table and by random sampling, 384 residents of Isfahan were selected as sample. In this study we use of Researcher-made questionnaire for quadripartite role of 90 TV program. This questionnaire include 42 questions in 4 components: Informational, educational, cultural and social participation and was in based on Likert 5 point scales. Face and content validity were confirmed and its reliability was measured by Cronbach alpha 0.90 in preliminary study on 30 cases of population in authorities' idea. In this study, it is used of both descriptive and inferential statistics (Cronbach alpha, T single-instance, T-test and Pearson) and a significant level of P ≤0.05. Results program that the highest average among the variables related to the role of improving the culture and then role of education, informing and social participation respectively and there is significant positive correlation between quadripartite roles of 90 TV program. Also, there are significant difference between observed quadripartite role of 90 TV program and expected situation and this indicated 90 TV program is able to do self- contribution to society very well and attract viewers consent. In addition, in based on gender, there is significant differences between the role of social participation, the role of education and the role of improving the culture however there is no significant difference between the role of informing based on gender.
