This research work on the social needs of people and the rebranding image of Nigeria was conducted to find out if the essential social needs of Nigerians in the light of the rebranding project in Nigeria has been met or not. The research was a survey where a-five item questionnaire was issued to the population sample of 200 people show their responses on the realization of their basic needs visa vis the rebranding gospel. The Pearson Product Moment coefficient analysis was adopted in the data treatment. The result revealed that there is significant relationship between social needs of people and the rebranding gospel of Nigeria. In conclusion, the more the social needs of people are met, the higher their participation in the rebranding gospel of Nigeria. The study recommended that the government should endeavor to put in place an effective social welfare implementation department to cater for the social needs such as provision of infrastructures, good potable accommodation /housing, and road net-working that would enhance effective investment, travels and tourism.
