Comparative studies were carried out to assess the physicochemical qualities associated with commercial samples of fruit juices sold in South Eastern States of Nigeria. One hundred and thirty samples (130) of thirteen (13) different brands of fruit juices were analysed in laboratory for their chemical and physical qualities. The samples were bought from different commercial shops in Aba, Abakiliki, Awka, Enugu, Onitsha, Owerri and Umuahia. They included ‘Five alive citrus burst’, ‘Dansa apple’, ‘Dansa orange’, ‘Dansa mango’, ‘Frutta apple’, ‘Frutta orange’, ‘Frutta mango’, ‘Chivita apple’, ‘Chivita pineapple’, ;Chivita mango’, ‘Chivita orange’, ‘Five alive apple splash’ and ‘Fumman orange juices’. The physicochemical qualities analyzed for included: specific gravity which ranged between 1.0384 and 1.0856g/l; total solids which ranged between 2.30 and 10.09%; pH which ranged between 2.98 and 4.58%; Titratable acidity ranged between 3.91 and 7.15%; sugar content ranged between 10.40 and 13.04%; vitamin C content ranged between 1.69 and 31.25mg/l100ml; protein content ranged between 0.168 and 0.519% and colour assessment ranged between 3.13 and 60.0 EBC. Physicochemical qualities contributed to the quality of fruit juices.