This research was done in order to study the effect of ethanol on vase life, water relations and some other qualitative traits of cut rose (Rosa hybrida L. cv. Ã?Å Ã?»AvalancheÃ?Å Ã?¼) flower. Used concentrations of ethanol were 0, 2, 4 and 6%. Results showed that the longest vase life (12.041 days) and minimum ethylene production (0.555 nl l-1 g-1 FW) were obtained by 6% ethanol. Also, the maximum of water uptake (3.0846 ml grÃ?â?¹Ã?â?°¹ FW) was seen in 2% ethanol. Ethanol altered the content of sucrose percentage (°Brix) and protein content of cut rose.