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Impact of world cup cricket 2011 on urban development in India: Event development | Abstract
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European Journal of Sports & Exercise Science

Abstract

Impact of world cup cricket 2011 on urban development in India: Event development

Author(s): Mohammad Hadi Tavakkoli

The research reveals that hosting sports mega-event has generated new opportunities, challenges on India the process of hosting has been a strategy for local Government to stimulated urban development. Which included promotion of the sports, relation with urban development and spectators. The total sample = 370. The result highlighted that due to the event there was a huge development in the sports infrastructure of the cities, jobs opportunities created for the people, attracted many fans from the different parts of the country and world. A new image of the host cities was created in the national arena. Primary data were collected during the period from March 2013 to May 2013. Pearson Chi-square test was applied to evaluate the independents of variables with regards to the characteristics of the sample. WCC 2011 has brought the city’s more opportunities for land development, transportation improvement, and other infrastructure promotions.