Agricultural products have a main role in nonoil exportation. Pistachio is on of the country's most important export products. Thus, this study is aimed at evaluating and identifying suitable extension and educational methods in marketing Rafsanjan`s pistachio which is carried out in 2011. This is applied study and its methodology is correlation. The statistical population was 120 persons of agricultural extension experts of Rafsanjan city were studied by survey. The main research tool was questionnaire. SPSS16 statistical software was used to analyze the data. Finding showed that about 38.5% of the experts (most frequency), in relation to improvement of pistachio marketing in Rafsanjan stated that pistachio marketing improvement is relatively desirable. Prioritizing the experts` views about prioritizing methods showed the mass methods as the most effective extension is the first priority and group and individual methods are the next priorities suitable, respectively. Also findings revealed that the best individual, group, and mass educational–extension methods affecting the pistachio marketing improvement are pioneer farmer, field trip, and usage of TV, respectively. In addition, commodity approach is the most effective approach which could be used in Rafsanjan Township.
