The purpose of this study is review of side requirements and position of sport tourism marketing with an approach in a sport event. In this survey that carry on 80 athletes including disabled tennis players and sport tourists participating in the Malaysian open championship. They were completed researcher’s questionnaires randomly. This finding showed that holding of sport events effect on attracting sport tourism. Also communication quality and security of the venue for sport events increase sport tourists. The results showed that holding sport events is important in progressing sport tourism industry and tourism attraction. Sport tourism is the most beneficial business and side requirements such as correct encounter, communication and service quality, security, easy transportation can affect on loyalty of visitors’ tourists and attract them.
