Analysis and preparation of strategy are two important components of strategic management process. In order to design the strategy, one needs to identify and analyze the strengths and weaknesses in internal environment and opportunities and also threats in external environment [SWOT]. The purpose of this research is SWOT analysis of sport for all in Mazandaran province. According to the goals, this research is a survey research and a descriptive - analytical study. The theoretical context or conceptual model is derived from Fred. R. David strategic management model. Due to the nature of the subject, the statistical society of this study includes elites and main custodians of sport in Mazandaran province. Hence the 32 managers and senior experts of Physical Education, 18 professors of physical education universities and institutions of higher learning in province, 46 heads of board sports in province and 11 persons from the administrators and officials of institutions associated with sport in mazandaran province were selected. The main measurement measurement tool for the study is questionnaire. To determine the validity of this questionnaire, we used comments of experts in field of sports management. Also 20 preliminary questionnaires were distributed between samples. After collection of data, using Cronbach's alpha in level of 0.05 significance, we obtained the reliability of 0.918. To analyze the data, descriptive statistics and Friedman test was used. Reaching the grade 2.6074 for internal environment [2.0516] for the external environment, we recommended the Conservative strategy [WO]. So it is suggested to exploit the opportunities in external environment to improve internal weaknesses.
