The study on the demands of fine arts in geopolitical zones and the rebranding process was undertaken to find out the extent to which interest groups agitations and demands affects the rebranding process in Nigeria. The City of Calabar was used as the study area. A two item survey questionnaire was administered on a sample size of one hundred people culled from five parastatals in Cross River State. A four point Likert-like rating scale was secured as the instrument for data collection and the questionnaire was face vetted and validated for data collection. The respondents indicated the extent of their agreement to the items based on the scale points; strongly agree, agree, disagree and strongly disagree.The responses are weighted against the options and the mean score is derived by summing the weighted scores and dividing by total number of responses. The results revealed that the respondents disagree with the fact that gross injustice and inequity is being perpetuated in the polity of Nigeria as demands and agitations of all interest groups were not being considered but rather agree that as a rebranding element, a national conference needs to be convened to look into agitations and demands of all interest groups, sections and geopolitical zones in the country with a view of ensuring justice and fairness. The study recommends that this country requires serious rethinking, rebranding and reorganization. The structure is always encouraging the corrupt person, which is the reason we have to do something about political corruption, judicial corruption and value system so that when the resources are given, they can be properly utilized for the benefit of Nigerians. The government should aim at getting the national conference to reach a consensus on devolving from the center to the six federating units responsibility for such areas of governance internal security including the police, infrastructure, education, health and economic development.
